Atlas&Ocean← Back to the site

Turn 4 · the pennant logo, whole

Six complete lockups · mark + wordmark together

4A

Horizontal

ATLAS&OCEAN

High Atlas → Atlantic · 4167 m

ATLAS&OCEAN

Mark left, name right — the workhorse. Website header, email signature, invoices.

4B

Flag on the A

TLAS&OCEAN

The A is the mountain · 4167 m

TLAS&OCEAN

The first A is drawn as the mountain itself — solid peak, crossbar cut like a treeline, pennant planted on its summit. One object, instantly ownable; the A alone is the favicon.

4C

Stacked crest

ATLAS&OCEAN

Marrakech → Essaouira

ATLAS&OCEAN

Centred totem for covers, hero screens, luggage tags — anywhere the logo stands alone.

4D

The expedition label

Expedition outfitMorocco

ATLAS&OCEAN

Marrakech → Essaouira4167 m

ATLAS&OCEAN

Boxed like a gear tag — mark, name and route data in one sewable, stampable unit.

4E

Tall pole

ATLAS
&OCEAN

Summit → sea · Morocco

ATLAS
&OCEAN

The pole runs the full height of the stacked name — flag at the top, peak and swell at its foot. Editorial; loves narrow spaces.

4F

Badged

Selected

ATLAS
&OCEAN

Est. 2026 · Morocco

ATLAS
&OCEAN

The pennant scene ringed like a patch, name alongside — for stamps, stickers, caps and the corner of every photo. This is the arrangement that shipped.

Turn 3 · the pennant, six cuts

Same story — flag · mountain · water — different constructions

3A

Solo peak

One clean triangle — Toubkal itself. Simplest silhouette, strongest at tiny sizes.

3B

Ridgeline

as in 2B

The flag on the true summit of a jagged ridge — more mountain-range, less pictogram.

3C

Contour peak

Open outline with an inner contour — lighter weight, echoes the itinerary maps. Airier next to text.

3D

The burgee

Swallowtail cut — the sailing-club burgee on a mountain. The one flag shape that belongs to both worlds.

3E

Badged

The pennant scene sealed in a ring — patch-ready for caps, sleeves, stickers, stamps.

3F

Reflection

The peak mirrored in water — mountain above the line, its teal reflection below. Atlas over ocean, literally.

Turn 2 · 1A × 1E

The wordmark carries the pennant · three ways to combine

2A

The flag is the ampersand

Integrated
ATLASOCEAN

High Atlas → Atlantic · 4167 m

ATLASOCEAN

One lockup, no separate glyph to manage: the acid pennant replaces the ampersand and plants the flag between mountain and sea. Favicon = the flag alone.

2B

Glyph + wordmark

Side by side
ATLAS&OCEAN

High Atlas → Atlantic · 4167 m

ATLAS&OCEAN

Both survive intact: full pennant glyph (with the wave) beside the acid-ampersand wordmark. Most flexible — glyph works alone on kit, stamps, socials.

2C

Stacked crest

Centred

ATLAS&OCEAN

Marrakech → Essaouira

ATLAS&OCEAN

Flag-with-& above the clean wordmark — crest for centred uses: hero, PDF covers, luggage tags. Inverted acid favicon for contrast in a browser tab.

Turn 1 · six directions

Each shown light, dark, small

1A

Wordmark

Type only
ATLAS&OCEAN

High Atlas → Atlantic · 4167 m

ATLAS&OCEAN
A&O

No symbol to remember — the acid ampersand IS the brand. Cheapest to use everywhere; the favicon is just the block.

1B

The seal

Expedition stamp

ATLAS
&OCEAN

Summit → sea

The locked Direction-B seal, recut for the Altitude palette. Stamps beautifully on kit lists, PDFs, tote bags; the ringless core is the small-size mark.

1C

Contour A

Map monogram

ATLAS&OCEAN

Treks · Morocco

ATLAS&OCEAN

Nested contour lines form the A — the itinerary-map language of the site condensed into one letter. Quietest of the six; scales down perfectly.

1D

The plate

Route profile

ATLAS
&OCEAN

Profile: summit → sea

ATLAS&OCEAN

The site's route-profile chart made into a badge — elevation line, acid summit, teal sea level. Most literal fit with the Altitude design; born to be an app icon.

1E

The pennant

Summit flag

ATLAS&OCEAN

Plant it at 4167 m

ATLAS&OCEAN

A pennant planted on the summit ridge, swell below — the story you act out Sunday 08:10. Playful; energetic beside the strict grid.

1F

Peak / swell

One glyph

ATLAS&OCEAN

Mountain over water

ATLAS&OCEAN

Ridge, horizon, swell — the whole business in three stacked strokes. Most versatile as a standalone glyph; the wordmark can live beside or below it.

Palette: ink #10151A · sage #E6E8E3 · teal #2F6E8F · acid #DDFF33 · type: Saira Condensed + IBM Plex Mono